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29 Nov 2023
Ready to sell your company? Hire a business broker
Anna Dearden
Home sector specialist

If you're a business owner contemplating the sale of your company, you're likely in for a complex and often challenging journey. Selling a business involves a multitude of intricate tasks, from valuing your company to negotiating with potential buyers. This process can be overwhelming — but it doesn’t have to be with the help of a business broker. 

If you’re considering hiring a business broker but aren’t sure where to start, SpotDif can help you find the best deals on business brokers.

What is a business broker?

Before we dive into the benefits of hiring a business broker, let's start by understanding what they do. A business broker is a professional intermediary who facilitates the sale of businesses on behalf of the owners. They are experts in the art of buying and selling businesses and play a crucial role in the transaction process.

Why hire a business broker? 

From navigating complex transactions to maximising your business's value, learn how a skilled broker can be your strategic partner in achieving your goals.

Valuation expertise

Business brokers have a deep understanding of how to value a business accurately. They use various methods and financial metrics to determine the fair market value of your company. This knowledge is essential to ensure you receive a fair and competitive price for your business.

Marketing and advertising

Once your business is listed for sale, a business broker will create a comprehensive marketing plan to attract potential buyers. They have access to various networks, databases, and platforms that can help maximise the visibility of your business listing.

Qualifying buyers

Not every interested party is a serious buyer. Business brokers excel at sifting through potential buyers to identify those who are financially qualified and genuinely interested in purchasing your company. This saves you time and effort that would otherwise be wasted on unqualified prospects.


One of the most critical aspects of selling a business is negotiating the deal. Business brokers act as skilled negotiators, ensuring that the terms and conditions of the sale are favourable to you. They also mediate between you and the buyer, helping to resolve any disputes that may arise during the process.


Maintaining confidentiality during the sale of your company is crucial. Business brokers have the experience and resources to keep the transaction confidential, preventing potential damage to your business's reputation and operations.

Due diligence

Business brokers assist in the due diligence process, ensuring that all necessary information and documentation are provided to the buyer. This helps streamline the process and instil confidence in the buyer's decision.

Time and resource savings

Selling a business is a time-consuming endeavour. It involves preparing financial statements, marketing materials, and conducting extensive research to identify potential buyers. Hiring a business broker frees you from these tasks, allowing you to focus on running your business efficiently during the sale process.

Focus on your core business

While selling your company, you'll still need to manage day-to-day operations. Hiring a business broker allows you to maintain focus on your core business, preventing distractions and potential dips in performance during the sale process.

What is a brokerage fee in business?

In the business world, a brokerage fee is charged by a business for their services in facilitating the sale or purchase of a business. Business brokers act as intermediaries, connecting buyers and sellers, and help them to navigate the process of ownership. 

The services covered by a brokerage fee can vary, but they typically include business valuation, marketing the business, screening potential buyers, negotiation assistance, due diligence coordination, and paperwork management. Brokers play a crucial role in ensuring a smooth and successful transaction, which justifies their fee.

How much is the average broker fee? 

The average broker fee in the business industry can vary widely based on several factors, including the size and type of the business, the complexity of the transaction, and the region in which the business is located. Generally, business broker fees are calculated as a percentage of the final sale price and typically range from 8% to 10%.

Smaller businesses or those with a lower valuation tend to have higher percentage-based fees, often toward the upper end of the range, to compensate for the lower overall transaction value. On the other hand, larger and more valuable businesses may command lower percentage-based fees due to the substantial sums involved.

It's important to note that the fee structure can be negotiated between the business owner and the broker, and in some cases, brokers may charge additional fees for expenses such as marketing or legal services. It’s also worth noting that some brokers may charge a flat fee or a combination of a flat fee and a percentage of the sale price.

To determine the exact brokerage fee for your business transaction, it's advisable to consult with a reputable business broker who can provide a customised fee proposal based on your specific needs and circumstances. This ensures transparency and a clear understanding of the costs involved in using a business broker's services.

How to choose the best business broker in the UK

If you're convinced that hiring a business broker is the right move for selling your company, the next step is finding the best business broker in the UK. Here are some tips to help you make the right choice.

Experience and specialisation

Look for a business broker with a proven track record in selling businesses similar to yours. Industry-specific experience can be invaluable when it comes to understanding your business's unique value and attracting the right buyers.

References and reputation

Check references and reviews from previous clients. A reputable business broker should have a solid reputation and a history of successful transactions. Don't hesitate to ask for referrals to get a better sense of their work.

Network and connections

Inquire about their network of potential buyers and connections within your industry. A business broker with a wide network can help ensure your business gets maximum exposure and attracts qualified buyers.

Fee structure

Understand the fee structure of the business broker. Most business brokers work on a commission basis, taking a percentage of the final sale price as their fee. Be clear about these terms upfront to avoid any surprises later.


Effective communication is key during the sale process. Choose a business broker who is responsive, transparent, and keeps you informed at every stage of the transaction.

Licensing and credentials

Check if the business broker is licensed and accredited. This ensures they adhere to industry standards and ethical practices.


Lastly, make sure you feel comfortable working with the business broker. Selling a business is a significant undertaking, and having a good working relationship with your broker is essential for a successful outcome.

Find the right business broker with SpotDif 

Selling your company is a major decision that involves a multitude of complex tasks and challenges. When you hire a business broker, you can significantly ease the process, providing expertise, experience, and access to a network of potential buyers.

If you’re thinking about investing in a business broker for your company, find the right deal for you with the help from SpotDif. We’ll compare hundreds of business broker deals, so that you can find the perfect match for your business. 

Use our price comparison tool, or contact us to find out more today. 

Anna Dearden
Home sector specialist
I'm driven by curiosity, and constantly seeking to unravel and explore the ever-evolving trends in the realms of lifestyle, finance, and well-being.
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